In the meantime, Apple keeps varying materials and colors and upgrading the processors and cameras in order to ensure that people buying a new iPhone will find it at least somewhat different from the ones in their pockets. The iPhone is clearly on a multi-decade trajectory toward becoming a thin, featureless slab of glass. Careful observation indicates that the iPhone 15 Pro design is different from the iPhone 14 Pro, which is different from the iPhone 13 Pro-but the external differences are extremely subtle. They’ve all looked more or less the same since the iPhone X ditched the home button back in 2017. It’s rare that a new iPhone looks completely unlike the previous model. Which is why two years prior to discussing Bing with Microsoft, Apple was interested in making DuckDuckGo the default search engine for private mode in Safari, conducting around 20 meetings and phone calls with the company.… The deal did not happen largely because Google shoots a firehose of money at Apple in order to keep its search engine as the default on Apple’s platforms.Īlso, something about “quality and capabilities”, yadda-yadda-yadda.Īpple, of course, didn’t let such trivialities concern it when it walked away from Google Maps back in 2012, but Google was demanding more user information. Last week brought us the news that back in 2020 (is something that happened three years ago “news”?), Microsoft held exploratory meetings with Apple to discuss selling Bing. We’ve got the hot news about search engines (I hear great things about that AltaVista), the woes of watch ownership, and we’ll catch up on all the -gates this side of Bill. This Week in Apple: Nothing can stay gold
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